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Getting Started With Your Instagram Niche Account: Part 1

Getting Started With Your

Instagram Niche Account: Part 1

I remember it like it was yesterday, about 5 years ago I had the “original idea” of creating a foodie Instagram account. At that time, there really weren’t a ton of Long Island food pages, so we were all kind of just doing our thing. I’d sign out for weeks at a time, submit 5 posts in a matter of minutes, and basically do every single thing that you shouldn’t when running an Insta food blog. By the time I actually decided to dive in and commit to running my account the right way, it was a few years later and food pages were all over the place. (I actually don’t think it’s a bad thing – I like that there are so many people out there sharing their foodie adventures. It’s not like there’s a shortage of restaurants, right?)

Regardless of where you live, or what type of niche account you create, there are a few basic things you should know when starting your page, so let’s get into it.

Getting Started With Your Instagram Niche Account: Part 1

1.) Email

Get yourself a free Gmail or Yahoo email account that reflects your Instagram name. Not only does this make it easy for you to remember, but it also makes your email easily identifiable to others. What’s that email address…something to do with jewelry…let me just start typing it in…oh, there it is! Eventually (hopefully), you’ll be working with brands and companies, and it’s more professional to give them your email than it is to say, “Slide into my DMs when you want to chat.” You’re dealing with people who own businesses, or their PR people. Let’s not go looking less-than right out of the gate.

Sure, businesses will still DM you, but there are also shortcomings with DMs, like that you can’t store people to contacts or star certain DMs as important. You get the idea. Plus, when a business asks for your email, you don’t want to have to say that you don’t have one, or worse, have to give them your actual email. Sure, you can just email me at

Bottom line, get yourself a proper email that reflects your brand. (The one for this page and my blog Instagram is if you were wondering.)

2.) Personal or Business

This is mostly about preference, but you’ll find that the majority of Insta blog accounts switch to business pages. There are a few reasons for this. First of all, you can get an email tab right on your page so that people can email you directly. Another reason is that a business account gives you the ability to advertise, which is something that you may want to do to get more exposure, or because a brand/company asks you to boost a post featuring their product. One more thing to consider is that a business account will give you access to useful insights about your page, like how many people have seen your post and which days are the best for your content. On the other hand, there are those who say that Instagram stifles business accounts because they want to force users to pay to advertise to gain exposure. Instagram denies this, and there’s no actual proof that it’s true; however, it’s something to consider. At the end of the day, you can always switch back to a personal account if you aren’t into having a business page.

3.) Content

If you’re a niche page, make sure that your content is consistent with your niche. I know this sounds like common sense, but, believe me, it’s not. For instance, on a fitness page, unless your pet beagle has something to do with fitness in an image, you should really limit those shares. Yeah, he’s cute, but I came for workout tips – not a pet page. Also, make sure that your content works with what you’re sharing. I saw a food page a while ago that had all food pictures and then out of nowhere BAM there was this gnarly skinned knee in the middle of it all. Why? I get that you fell and it really screwed up your day, but that nasty pic just screwed up my appetite. Other than that, it just doesn’t belong. There are so many pages out there right now, and you’re one of them. You have to give genuine thought to what you’re sharing because if you don't you’ll get passed right on by.

4.) Hashtags

These damn hashtags are such a headache, but they’re important. You get 31 hashtags and the way you use them matters. Some people only use a handful, but I like to use almost all of them. Why wouldn’t you?Each one is a chance at being seen by a new audience! Keep in mind that there are rules about using hashtags, and Instagram will penalize you for breaking those rules. It’s happened to me, and it pissed me off for months, but I’m basically totally over it…basically. The shadowban is real, and it can suck the life out of your page without you even knowing it. (Check out my post on shadowbans for more info on what to look for and how to avoid it.)

To get an idea of what hashtags may be a good start for your page LOOK AT OTHER PAGES! No need to reinvent the wheel here. Popular pages are already out there using hashtags that they’ve presumably tested, and that work for them. Of course, your new account can’t necessarily compete with theirs in the hashtag area, but you can use them to get an idea and try a few out on your page. One way to figure out good tags is to search a popular tag and then look at the space right under the search where it says “Related.” A whole list of other hashtags that relate to the one you searched will pop up for you to draw ideas from. Try out different combinations, and see what works best for your account!


Listen, if you want to build a page around your favorite color, hobby, nail polish – whatever - you absolutely should! Instagram is a platform that’s about sharing, creating, socializing and most importantly enjoying yourself. Everyone out there had a Day 1, and no one started knowing it all. Just continue to do what you love and find ways to grow as you go. BTW, reading this article is a great first step. And you know what? It also means that you’re already starting off better than I did.

If you have questions that you’d like me to discuss in future blog posts about being new to Insta blogging, or things that may help you out with upping your social media presence, click here.

Good luck!

#socialmedia #howto

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